📡 Syndication Protocols

WebSub Protocol: Real-Time Decentralized Feed Syndication

By Content Syndication & SEO Review Board

Executive Publishing Summary

Eliminating polling overhead: implementing W3C WebSub (formerly PubSubHubbub) hubs, subscriber verification, and instant webhook content broadcasts.

WebSub replaces costly periodic RSS polling with an event-driven publish/subscribe model that notifies subscribers within 50 milliseconds of article publication.

1. WebSub Tripartite Architecture

  • Publisher: Declares <link rel="hub" href="..."> and <link rel="self" href="..."> in its XML feed and pings the hub upon new post creation.
  • Hub: A high-throughput server that verifies subscriber intents (HMAC-SHA256 handshake) and fans out push notifications.
  • Subscriber: Receives raw XML/JSON payloads directly over authenticated HTTP POST webhooks.
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Content Syndication & Search Indexing Review Board

Our team of digital publishing architects, search indexing specialists, and copyright engineers tests RFC 6596 cross-domain canonical implementations, WebSub hubs, and Schema.org news structures.

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