Search engine crawlers rely on structured schema markup to distinguish original news reports from syndicated copies and display Google Discover rich cards.
1. JSON-LD Syndication Schema
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Article Title",
"mainEntityOfPage": "https://origin.com/article",
"isBasedOn": "https://origin.com/article",
"publisher": {
"@type": "Organization",
"name": "Origin Publisher",
"logo": { "@type": "ImageObject", "url": "https://origin.com/logo.png" }
}
}