Google's search quality algorithms evaluate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) by connecting author entities across the web.
1. Author Entity Structuring
- Wikidata & Knowledge Graph: Binding author names to official Wikidata entity identifiers using
sameAsarrays in JSON-LD. - Verified Bio Cards: Embedding structured editorial review credentials, academic degrees, and relevant industry publications on all syndicated pages.
- Co-Authorship Attribution: Supporting multi-author arrays in Schema.org Person objects to credit both original writers and editorial reviewers.